MMA: PFL announces Loren Mack as SVP of corporate communications

The announcement came just weeks ahead of the start of the PFL’s upcoming 2021 season, which begins on April 23rd on ESPN 2.

Mack, who joined PFL mid last year, has experience working with the UFC and ONE Championship.

He started his career with the UFC, developing and implementing the public relations strategy for the promotion.

He was also instrumental during the UFC’s early stages in helping the company expand to what it is today by organising marketing events and partnerships with the most recognisable media outlets in the world.

“I’m honoured to be promoted to the role of Senior Vice President of Corporate Communications for the fastest-growing sports league in the world.

“Working in the PFL means getting to work with some of the best executives in the business across sports, media and technology and that pushes me to continue using my skills and my talents to help build one of sport’s greatest brands in the PFL,” said Mack.

Mack is an integral part of a broader executive team that is poised for excellence as they continue to work towards the growth of the PFL brand around the globe.

A highly-experienced and globally recognised figure in the sports world, Mack was a tremendous addition to the PFL starting July 2020, when he joined the company as Vice President of Corporate Communications.

Mack has also greatly helped build the PFL brand - both in the United States and internationally - making the league the number two MMA industry leader in just its’ fourth year of existence.

As Senior Vice President, Mack will play a broader role in growing the brand and business of the PFL, which includes further international expansion to the biggest MMA markets across the globe, while also building a team of like-minded individuals to work with, who are as passionate and as driven.

This comes after the PFL recently bolstered their executive team with the appointment of Tim Clyne as Chief Financial Officer, and Jon Werther as Executive Vice President for Strategic Partnerships and New Business.

This bolsters an already impressive top management team that features the best minds in sports, media, and tech.

Created in 2012, the PFL, being the fastest growing and most innovative sports league, debuted its inaugural season in 2018.

The PFL signed a multi-year deal with ESPN to broadcast live events on ESPN2, ESPN+ and ESPN Deportes.