Consider This: Impact Influencers — Can Positive Content Compete With Outrage?

Who profits when Malaysians are angry at one another? A recent undercover investigation by The Fourth found that influencer agencies were willing to discuss campaigns involving racist and divisive narratives, exposing what it describes as a growing “hate economy”, where anger and polarisation can be monetised. But can the same tools of social media influence be used to help make Malaysia harder to divide? On this episode of #ConsiderThis Melisa Idris speaks with journalist Ian Yee, Co-Founder of The Fourth, and two content creators who are Fourth Influencers, who go by the monikers Pudds and Fiona Yoong.