Harumanis

Azlan said the quality of Perlis' harumanis was special and it has a market of its own.

Kedah is targetting to produce 600 tonnes of Harumanis mangoes per season by 2025, to meet the high demand in the country, Menteri Besar Datuk Seri Muhammad Sanusi Md Nor said.

Unpredictable weather conditions and the spike in production cost have caused the prices of Harumanis mangoes to increase by 10 pct compared to the previous season.

The arrival of the Harumanis mango season in May is awaited by many, especially the fruit orchard operators and growers who are now busy making preparations to welcome tourists and fruit enthusiasts.

FAMA will be selling up to three tonnes of Harumanis mangoes through their eFAMAPLACE microsite on Shopee, with discounts up to 40 per cent as well as free shipping.

The online sale of Harumanis mangoes received an encouraging response, with a sales value of RM22 million from April until yesterday.

FAMA continues to assist entrepreneurs and they have been encouraged to sell online as this is the best option in time of COVID-19.

Fernandes said AirAsia would also promote Harumanis mangoes through its digital assets and physical restaurant, Santan.

Half a tonne of the Perlis icon product has been flown via AirAsia flight AK5104 to the Land Below the Wind today.

A total of 3,336 tonnes of Harumanis mangoes worth RM66.7 million from Perlis are expected to be produced throughout the season this year.

KPDNHEP launched Ops Harum 1.0 to curb the abuse of Harumanis Perlis tradename for mangoes that did not originate from Perlis.

Mohamad said cooperation was needed to ensure that legal action could be taken against sellers who were found to have deceived the public.

Hafizuddin said to ensure premium quality of harumanis, his department had organised a management briefing for farmers.

Currently the Harumanis produced by the state uses the name Mango Harumanis Perlis to distinguish it from mangoes from other places.

Some unscrupulous individuals were selling low-quality fruits for a premium price.

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