The Future Is Female: Pink October — More Than a Ribbon

October is Breast Cancer Awareness Month, a time when pink ribbons and campaigns dominate our headlines and timelines. But behind the colour and campaigns are real women, real families, and a disease that remains the most common cancer among Malaysian women. How do we make sure awareness translates into action, early detection, and support that truly saves lives? On this episode of #The FutureIsFemale Melisa Idris speaks with Sumitra Selvaraj, Assistant General Manager of the Breast Cancer Welfare Association Malaysia.