Consider This: Paid to Influence: Where’s the Disclosure?

Influencers and content creators are increasingly shaping what Malaysians buy, believe, and talk about. Now, the Communications and Multimedia Content Forum of Malaysia is proposing new ‘Principles and Standards for Responsible Influencer Marketing and Brand Collaborations’, allowing for a 45-day public consultation which closes on 30th September 2026. On this episode of #ConsiderThis Melisa Idris speaks with Mediha Mahmood, CEO of the Communications and Multimedia Content Forum (CMCF) and content creator Esty Richard, who was one of the contributors to the proposed Influencer Guidelines.